Scope of Work: To establish a new direction and revenue generating model for an underperforming magazine that was once highly regarded in the Expat marketplace, but after years of neglect, had lost it’s editorial buzz and advertising reach. This issue: to develop an in depth humanitarian issue, “Because We Give A Dam,” with a cover story feature on the Philippines World Food Programme country director, Stephen Anderson, with a mini feature on Filipino celebrity ambassador, KC Concepcion.
Communication: Developed overall communication objectives for the issue; provided guidance for interviews and research and introduced new strategies for journalistic style articles using engaging visuals and messages.
Planning & Logistics: Developed messaging and communication to maximize the reach of the project; led and coordinated field visits, on-site photography and styling; and coordinated logistics for cover story feature.
Design: Coordinated all feature articles designs and assessed available materials; directed production of new visuals and provided creative direction.