WORLD IMMUNIZATION WEEK 2015

Engaging Your Audience With Content That Matters

WORLD IMMUNIZATION WEEK 2015

KAB DESIGNS CHOSEN TO DESIGN WORLD IMMUNIZATION WEEK ADVOCACY MATERIALS FOR THE WORLD HEALTH ORGANIZATION

As the hired Creative Director/Consultant, my role with this campaign was to develop advocacy materials to promote World Immunization Week 2015 (WIW), for the World Health Organization (WHO). My aim from the start was to offer a vision beyond syringes and vaccine bottles.

I think sometimes the aforementioned visuals reach only a limited audience; one that is already engaged, whereas the greater need can be to engage those most uniformed or simply not engaged. From there, the professionals should create call to action initiatives to use the produced materials effectively on social media platforms as well as in traditional media outlets, to achieve maximum offline results.

Poster English-web

Being based here in Geneva presented the opportunity to sit with the key players from the communications, graphic and technical departments, and discuss key communications objectives and to learn just how far we would be able to push and introduce new visual strategies to meet the technical communication objectives. The outcome from these invaluable meetings allowed us to develop messaging and visual communications to maximize the reach of the project.

As part of the design process, I directed the production of new visuals for print and media; created eye catching, engaging visuals to display technical data and statistics; and designed the materials in 6 languages, (English, Arabic, Chinese, French, Russian and Spanish).

I’m proud of the work that my team and I were able to deliver while working with WHO.

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