Back in April, a few months after having arrived here in Geneva, Switzerland, KAB Designs was chosen as the agency to do a scoping study on Switzerland, to best determine its online practices and the feasibility of reaching the Swiss audience, especially given that a significant percentage of the population speaks German and French, both official languages, followed by a mashup of others.
As new comers to the market, this was a great opportunity to get to know the population and its online habits, and to develop a methodology for a global agency to devise a strategy in reaching them.
Did you know that at the end of 2012, the Swiss population was 7,000,997 and there were 2,974,340 Facebook users in Switzerland. This represented a penetration rate of almost 40% of the total population and 47% of the total online audience. As of 2014, the Swiss population is estimated to be 8,061,516, with 3,400,000 Facebook users in Switzerland. This represents a penetration rate of almost 42% to a total population.
At last, we’re in the home stretch in delivering the final results. We’re tweaking the design of the study to visually bring it to life, as what’s seen above is simply the rough starting point. Thanks to everyone from the Philippines to Bangkok, Paris to Berlin, Geneva to Rome, and Washington, DC for their input.
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