Scope of Work: Established a new direction and revenue generating model for an underperforming magazine that was once highly regarded in the Expat marketplace, but after years of neglect, had lost it’s editorial buzz and advertising reach.
Communication: The “Expat on the Go” is a feature that highlights the global innovators that move to a foreign country to take advantage of globalization. We developed the overall communication objectives issues; provided guidance for interviews and research and introduced new strategies for journalistic style articles using engaging visuals and messages.
Planning & Logistics: Developed messaging and communication to maximize the reach of the project; led and coordinated field visits, on-site photography and styling; and coordinated logistics for cover story feature.
Design: Coordinated feature articles designs and assessed available materials; directed production of new visuals and provided creative direction.