Scope of Work: KAB Designs was contracted via the NYC and LA based Urban Ad Serve agency to launch a new campaign with CHANEL through a series of profiles featuring accomplished Black and Latino men.
Communication: Developed messaging template and communication to maximize the reach of the project.
Planning & Logistics: Set up analytics and measuring tools; enabled social sharing to automatically announce on Twitter and Facebook; email list management; customized campaign archive and reports overview; co-branded this campaign with our digital property for maximum reach.
Design: Designed product promotion template and provided language and edited creative materials to be compliant with web and social media site standards.
Week 1. The Hushbox and BLEU DE CHANEL celebrate Laz Alonso – http://eepurl.com/by0gH
Week 2. Discover the new bestselling CHANEL Men’s Fragrance: BLEU DE CHANEL – http://eepurl.com/bM9hr
Week 3. The Hushbox and BLEU DE CHANEL celebrate Junot Diaz – http://eepurl.com/bSbMr
Week 4. The Hushbox and BLEU DE CHANEL celebrate Kehinde Wiley – http://eepurl.com/bS_wb
Week 5. The Hushbox and Bleu DE CHANEL celebrate Julian Castro – http://eepurl.com/bXw1r
Week 6. The Hushbox and BLEU DE CHANEL Celebrate Jeff Friday – http://eepurl.com/b0UyX
Week 7. The Hushbox and BLEU DE CHANEL celebrate Marcus Samuelsson – http://eepurl.com/b1ZMz
Week 8. Discover the new bestselling CHANEL Men’s Fragrance: BLEU DE CHANEL – http://eepurl.com/b4ltX