Scope of Work: Developed awareness and advocacy materials for WHO’s Western Pacific Region’s World Hepatitis Day. This included journalistic style articles and slide shows; and introduced Facebook page concept for high impact and ease of use in maintaining.
Communication: We interviewed Dr Maria Asuncion Silvestre, a neonatologist at the University of the Philippines–Philippine General Hospital (UP-PGH) in Manila, Philippines. We met at the Dr Jose Fabella Memorial Hospital in Manila, one of the sites in the scale-up programme. Nicknamed “Manila’s baby factory”, the centre delivers around 2000 babies a month.
Planning & Logistics: Developed multi-platform messaging and communication to maximize the reach of the project including copy writing, content development and approval of technical data, and coordinated photo shoots, interviews.
Design: Directed production of new visuals for print and social media; created eye catching, engaging visuals to display technical data; and designed advocacy materials for distribution in 37 countries.
Photography by Emma Gomez and writing by Jude Defensor, both for KAB Designs.