Scope of Work: Established a new editorial direction that highlights diplomats on the move. Featured, Ambassador Mohsin Razi, Pakistani Ambassador to the Philippines.
Communication: We developed “Day in the Life” and the overall communication objectives issues; provided guidance for interviews and research and introduced new strategies for journalistic style articles using engaging visuals and messages.
Planning & Logistics: Developed messaging and communication to maximize the reach of the project; led and coordinated field visits, on-site photography and styling; and coordinated logistics for cover story feature.
Design: Coordinated feature articles designs and assessed available materials; directed production of new visuals and provided creative direction.