LIFE IN THE FIELD: WFP CASH FOR WORK

Engaging Your Audience With Content That Matters

A behind the scenes teaser from the ocular to Cagayan de Oro City, Northern Mindanao, Philippines. The mission here was to produce an advocacy and awareness video for the World Food Programme (WFP) Philippines, that highlights the Cash for Work Programs and complementary approaches used to fight hunger in cities during and following emergencies. This video focuses on the work in Northern Mindanao, Philippines, in the cities of Cagayen De Oro and Illigan City, following the devastation of Tropical Storm Washi, locally known as Typhoon Sendong in December 2011. The full video can be seen here. Photos on Facebook.

KAB Designs managed all logistics from storyboard development, direction and production to final product.

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